IVG initiated the #NO2MINORS campaign in 2018 in order to combat the underage use of vape products. To achieve this goal and build awareness to the campaign, IVG aim to educate, provide anti-minor material and encourage retailers to follow legal and ethical guidelines by verifying the age of all customers purchasing vape products.
Our products are created by adults, to be consumed by adults. We take extra precautions in terms of how we present and market our products to the public and are constantly evolving our packaging and marketing initiatives with the #NO2MINORS campaign in-mind
Retailers are often ‘the last line of defence’ in the mission to prevent underage vaping. At IVG, we are constantly engaging with retailers to encourage correct practises and provide free print material to promote the #NO2MINORS campaign.